Royal Bled

The Royal Bled Golf Course is one of the most iconic and prestigious golf destinations in Europe. With its rich history, idyllic nature, and flawless maintenance, it offers visitors a world-class experience in the embrace of the mountains.

Their wish was for the digital experience to reflect the same sense of exclusivity and refinement.

Our goal was to technically support this vision and bring it to life by developing and implementing the new website, integrating it with internal systems, and digitalizing key business processes - creating a seamless and intelligent digital experience.

Technical Implementation of the Website

The website design was prepared by an external partner, while our team took over the complete development and implementation in the Lytee CMS.

This approach ensured:

• Full website functionality across all devices and browsers,
• Fast and reliable content loading for an optimal user experience,
• Simple and intuitive content management for the Royal Bled team.

Lytee 5.0 CMS enables the Royal Bled team to manage content independently, while also ensuring security and scalability.

Process Digitalization with Lygolf and Lyforms

The digitalization of business processes was a key phase of the project, as Royal Bled aimed to enhance operational efficiency, simplify communication with guests, and minimize administrative tasks for staff.

By implementing Lygolf and Lyforms, we established a fully digital environment that connects all essential parts of the business – from the golf course to the restaurant and accommodations.

This integration ensures smoother workflows, faster information flow, and a more consistent experience for both staff and guests.

Course and Reservation Management

For Royal Bled, we implemented and customized Lygolf, an advanced digital solution that enables centralized management of every aspect of the golf resort.

The platform connects staff, players, and visitors into a unified system that ensures efficient operations and an excellent user experience.

• Tee Time & Online Reservations – Guests can quickly and securely book tee times online with real-time availability.
• Course Management – Provides staff with full control over course occupancy, scheduling, maintenance, and tournament operations.
• Equipment Rental – Tracks and manages golf equipment rentals, automatically linked to each player’s profile for a smooth process.
• Golf Academy Management – Includes intuitive tools for managing academy schedules, training sessions, and instructor coordination.
• Reports & Analytics – Lygolf automatically generates reports on occupancy, revenue, reservations, and other key performance indicators.

Through this integration, Royal Bled gained a transparent and fully automated course management system that allows quick responses to guest needs, simplified planning for staff, and a modern, data-driven approach to resort operations.

Restaurant and Accommodations

In addition to course management, the Lygolf system also enables comprehensive management of supporting services such as the restaurant and accommodations.

• Booking Management – Allows handling of reservations for individuals, groups, or tour operators within a single system.
• Integration with Calendars and Reports – Makes it possible to track occupancy, coordinate schedules, and analyze performance.
• Centralized Management – Staff have full control over all processes, from receiving a reservation to final confirmation and payment processing.

The result is seamless connectivity between different resort departments, enabling more efficient operations and delivering a premium guest experience.

Lyforms – Digital Registrations and Process Automation

To support events and tournament management, we implemented Lyforms, a flexible online solution that enables the quick creation of custom, multi-level registration forms.

With this tool, we provided Royal Bled with:

• Fully digital tournament registrations,
• Automated collection and processing of player information,
• Automated registration confirmations and automatic data forwarding to event organizers.

Lyforms has significantly simplified the registration process, reduced the risk of manual errors, and created a faster, more reliable experience for both staff and participants.

Mobile App for Royal Bled Club Members

As part of the resort’s digital transformation, we developed a custom mobile application designed specifically for Royal Bled Golf Club members.

The app was built with convenience, clarity, and a personalized player experience in mind, and is directly integrated with the Lygolf system.

Key Features of the Mobile App

• Tee Time Reservations & Overview – Members can check available tee times at any time and make reservations directly through the app.
• Game History Overview – Offers detailed insights into past games, scores, and visit history.
• Tournaments & Events – Displays upcoming events with the option for quick and easy registration.
• Digital Membership Card – Allows users to track their membership status, benefits, and entitlements.
• Integration with Lygolf – The app is directly connected to the Lygolf system, ensuring up-to-date data on reservations, results, and membership status.

The mobile app has become an essential part of the Royal Bled member experience, allowing golfers to manage everything in one place - from booking and event registration to tracking personal statistics.

The mobile app complements the digital ecosystem formed by the website, Lygolf, Lyforms, and Mailee, completing the comprehensive digital transformation of the Royal Bled resort.

Email Marketing System Integration

To enhance communication with players and members, we integrated Mailee, a professional email marketing tool for bulk email distribution.

With Mailee, Royal Bled can now:

• Send personalized newsletters and targeted announcements,
• Segment audiences by interests, preferences, or activity,
• Maintain a consistent visual identity across all communications.

This integration ensures simple, efficient, and reliable communication with thousands of recipients at once.

Project Results

Through the implementation of modern digital solutions, Royal Bled achieved a new standard of efficiency, connectivity, and member engagement across all areas of its operations:

• A technically flawless, fast, and fully optimized website,
• Simplified content management through the Lytee CMS,
• Digitalized tournament registrations and course management,
• Enhanced communication with visitors and members via Mailee,
• Connected internal processes, improving operational efficiency and transparency.

With the introduction of the mobile app, Royal Bled has:

• Elevated the member experience through personalized digital access,
• Simplified reservations and event registrations,
• Increased player engagement and overall club transparency.

Through technical implementation, process digitalization, and the integration of advanced tools, we helped Royal Bled connect their exceptional physical experience with an equally refined digital user experience.

This project demonstrates that even in the luxury tourism segment, technology can become the foundation of an exeptional customer journey.